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Fashion Jewelry: Get High On Fashion!

Fashion jewelry has become an essential part of the wardrobe of the fashionistas, enabling them to drop their sense of fashion. It comes with stupendous variety, offering plenty of choice to the shoppers. Consistent demand has encouraged the craftsmen to explore new designs and concepts while producing the jewelry.

Like apparel, jewelry as well is a dimension of one’s lifestyle. Whether be it a punk who prefers wearing colorful spiked choker that matches colorful vest and cargo bottoms, or a chic, who loves sporting baby pink heart pendants over uber cute babydoll dress, jewelry they wear gives an inkling of their sense of fashion. Off late, men too seem to have fallen for fashion jewelry. Metrosexual men in particular, who have developed high sense of fashion, are major buyers of these funky adornments along with women.

Gone are the days when jewelry was confined to genuinely rich. Today, fashion jewelry has surpassed conventional jewelry in popularity. The reason being that it is affordable. People can purchase it without burning their pockets. The other reason is, you can make a switch to another piece of jewelry quicker. These days, fashion changes every night and you won’t like to stay with a piece, that is past its day of glory.

As for new designs and variety, This is as par real jewelry. Neighborhood shops notwithstanding, even the big players have entered the fray. Consistent demand has encouraged the craftsmen to explore new designs and concepts while producing the jewelry. They can also customize their jewelry items according to the preferences of their clients. Fashionjewelry has, in fact, become a separate industry in itself.

With the advent of this kind of jewelry, even image conscious cine stars and socialites have started flaunting fashion accessories. They use fashion jewelry items to compliment the most exquisite of the dresses, vaunting it with their best tux on the red carpet, further adding to their popularity. Fashion jewelry has not become something which is high on the people’s desire list. The affluent tend to buy the branded pieces which are a bit expensive while an average joe buys the look-alikes of the original designs which are pretty much affordable.

Fashion jewelry has become an essential part of the wardrobe of the fashionistas, enabling them to drop their sense of fashion. It is available right at the places they like to visit such as beaches to high end malls and luxury boutiques. Spotting its popularity, even well reputed brands which hitherto dealt in only gold, platinum or diamond jewelry, have begun and marketing these on huge scale.

Such extensive is the range of fashion jewelry, that it can be objectified into various types – rings, earnings, necklaces, bracelets, bracelet charms, lockets etc. – made of non-precious metals and other elements such as rhinestones, beads and polyester resin. These elements combine to create a unique blend of aesthetics and style. Fashion jewelry comes with stupendous variety, offering plenty of choice to the shoppers.

As a result of the high demand for fashion jewelry, its market has expanded to a great extent. Catering to the market, fashion jewelry suppliers offer their clients an expansive range of trendy products which are designed to ensure that quality is delivered at affordable prices. They offer showcase both contemporary and conventional designs in our collection to meet the diverse needs and tastes of buyers.

Tags: Fashion

Selling on Social Media Without Driving People Away

5 Social Media Selling Tips & Warnings

Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group.

However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families-and nowadays, brands.

You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to.

It’s also important to clarify that social selling doesn’t mean advertising your product or service online for people to buy.

Social selling means you’re using social media to connect with sales prospects and nurture relationships to hopefully convert them into customers.

For example, I recently did a Tea Time Tip about things that you need to consider before you start building your website. People could comment and asking questions in real time, and the Facebook Live had a lot of information about hiring a professional web development company.

So, I wasn’t simply talking at people to hire us for their website-building needs; I was sharing pertinent information and nurturing those leads who might be looking for a company to help them out.

Now that we’ve defined social selling, let’s discuss what you can do to increase your odds of success:

1. Think relationships, not dollar signs.

Make sure you’re posting relevant, non-sales content. You want to become an expert resource in your industry, so focus on adding value to your users’ feeds.

According to a study performed by LinkedIn, buyers who are active on social media welcome input from industry experts. In addition, 76% of buyers are ready to have a conversation with potential providers.

Get to know your potential customers by asking them engaging questions, answering their questions in a timely manner and responding to comments. The more trust and loyalty you build, the better your odds of converting a follower into a paying customer.

Read: The Power of Social Media Storytelling

Once upon a time your strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

2. Take the time to build out your accounts.

Make sure that your bio and profile are filled out on all the platforms you want to use for social selling. You should include your website URL, About Us, phone number and any other relevant contact info.

It can also help to pin relevant posts, make sure your branding stands out and have high-quality images to attract followers’ attention. Again, this builds trust and loyalty, making people feel more comfortable and secure doing business with you.

See how one of our clients, A Family Law Firm, has taken the time to not only fill out their contact info, but also the “Our Story” section on Facebook.

3. Choose your messaging wisely.

What works on one platform may not work on another. Where do your potential clients hang out? Where do they talk business, or go for restaurant recommendations? Generally:

* LinkedIn is more business-focused, so people are more comfortable with marketing messaging there.

* Twitter has a great search function, so you can more easily connect with prospects, and find relevant topics.

* Facebook has many communities that you can join and network in (remember, don’t be pushy!)

* Instagram and Pinterest is for visuals, not long content pieces.

By tailoring your messaging for each platform, you’ll be more likely to attract the right kind of customer.

4. Let user-generated content sell for you.

You don’t have to do all the work of social selling alone! There are so many ways to use user-generated content (UGC) to your advantage, including:

* Contests and giveaways that encourage followers to share your content, hashtags and/or messaging.

* Ratings or reviews for your product or service

* Testimonials

For example, J.Crew posts user ratings and reviews on their website, so when they post a dress or shirt on their social media account and someone clicks on through, they see other people’s votes of confidence.

Not only does user-generated content help you, but it helps your customers. Almost 80 percent of people say that UGC drives their purchasing decisions. It’s a win-win situation!

5. Try, test and try again.

Every business owner should be tracking and measuring their efforts, whether it’s a digital Newsletter push or a Google AdWords campaign. Look at your data and stats to determine what’s working and what isn’t.

Maybe people are being referred to a page on your website from your Facebook post, but they’re only spending a few seconds on it.

You need to look at why that is: is your messaging unclear? Boring? Is there a broken link? By tracking your visitors’ paths, you can see where you need to take a closer look.

Google Analytics is a free tool you can use to measure your website statistics, and there are also paid tools out there that can help you break down and understand your data.

The more you test and tighten your social media selling attempts, the better your ROI will be (and the happier your followers will be).

While social selling is different than traditional methods, it’s still about building relationships and credibility. Focus on the person behind the platform, not on converting them into a sale or guiding them down a marketing funnel. Take the time to build connections and you’ll create a community of prospects who will welcome hearing from you.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Tags: information Social Media

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