What Are The Dangers of Using Facebook to Grow Your Business?

Several years ago, if you wanted to grow your business, Facebook was the most popular method. And many people still feel today that using this Social Media Platform is practical.

This thought process is nativity glorified. When Facebook launched in 2004, my friend called and invited me to join her. After about a year I finally did it. It did not occur to me that I could grow a business using it.

Several years later after I closed my brick and mortar business, I helped other small business owners develop and grow their business on social media. And like most consultants, I recommended and used Facebook. My small business owners were successful, so I was successful.

Later when I retired from small business consulting, I decided to open my doors to on-line marketing. And it was enjoyable as well as educational. Like so many other people, I learned from failure. Marketing anything on-line is challenging because of the scams.

When I finally earned my master’s degree from the University of Hard Knocks using Internet for my business adventures, I found that I too could use Facebook to grow and expand my bank account.

Using Facebook Groups, and building relationships was easy. I opened four groups of my own. All was going very well. Although I was not completely happy with Facebook it was producing results. And I did buy Facebook advertising occasionally.

Several of my business associates cautioned about changes on the horizon. But I was successful and did not listen. That was my mistake.

The point here is this; do not trust this platform. They have a unique way of selling our personal information, and an even more unique way of tracking our posts. (Yes, even our business content).

The insidious fact checking is primary. Mostly because the fact checking is not fact checking, it is a way to silence and control our content.

Be careful if you are building your business on this platform. At any moment they can disable your account. And much of the time you are not told exactly the reason.

I lost all my personal groups, plus my thousands of followers and my account. If I had only listened to my associates before this happened, I would never used this platform.

My business was moral, legal, ethical and above-board. I lost my Facebook account because my content didn’t fit their narrative.

I have opened a new account. But never again will I trust a platform that controls my content; business or personal.

Anyone who suggests that you build your business with Facebook is naive. The marketplace and business environment is not what it was five or tens years ago. Today, it’s about control. Your business is your livelihood; it’s your hard work. Think about it before you move forward. Perhaps you may want to make changes.

Fashion Jewelry: Get High On Fashion!

Fashion jewelry has become an essential part of the wardrobe of the fashionistas, enabling them to drop their sense of fashion. It comes with stupendous variety, offering plenty of choice to the shoppers. Consistent demand has encouraged the craftsmen to explore new designs and concepts while producing the jewelry.

Like apparel, jewelry as well is a dimension of one’s lifestyle. Whether be it a punk who prefers wearing colorful spiked choker that matches colorful vest and cargo bottoms, or a chic, who loves sporting baby pink heart pendants over uber cute babydoll dress, jewelry they wear gives an inkling of their sense of fashion. Off late, men too seem to have fallen for fashion jewelry. Metrosexual men in particular, who have developed high sense of fashion, are major buyers of these funky adornments along with women.

Gone are the days when jewelry was confined to genuinely rich. Today, fashion jewelry has surpassed conventional jewelry in popularity. The reason being that it is affordable. People can purchase it without burning their pockets. The other reason is, you can make a switch to another piece of jewelry quicker. These days, fashion changes every night and you won’t like to stay with a piece, that is past its day of glory.

As for new designs and variety, This is as par real jewelry. Neighborhood shops notwithstanding, even the big players have entered the fray. Consistent demand has encouraged the craftsmen to explore new designs and concepts while producing the jewelry. They can also customize their jewelry items according to the preferences of their clients. Fashionjewelry has, in fact, become a separate industry in itself.

With the advent of this kind of jewelry, even image conscious cine stars and socialites have started flaunting fashion accessories. They use fashion jewelry items to compliment the most exquisite of the dresses, vaunting it with their best tux on the red carpet, further adding to their popularity. Fashion jewelry has not become something which is high on the people’s desire list. The affluent tend to buy the branded pieces which are a bit expensive while an average joe buys the look-alikes of the original designs which are pretty much affordable.

Fashion jewelry has become an essential part of the wardrobe of the fashionistas, enabling them to drop their sense of fashion. It is available right at the places they like to visit such as beaches to high end malls and luxury boutiques. Spotting its popularity, even well reputed brands which hitherto dealt in only gold, platinum or diamond jewelry, have begun and marketing these on huge scale.

Such extensive is the range of fashion jewelry, that it can be objectified into various types – rings, earnings, necklaces, bracelets, bracelet charms, lockets etc. – made of non-precious metals and other elements such as rhinestones, beads and polyester resin. These elements combine to create a unique blend of aesthetics and style. Fashion jewelry comes with stupendous variety, offering plenty of choice to the shoppers.

As a result of the high demand for fashion jewelry, its market has expanded to a great extent. Catering to the market, fashion jewelry suppliers offer their clients an expansive range of trendy products which are designed to ensure that quality is delivered at affordable prices. They offer showcase both contemporary and conventional designs in our collection to meet the diverse needs and tastes of buyers.

How To Write Engaging Social Media Posts

One thing to do on social media is to write content for your posts. Posts are what keep your social media active and your audience engaged. However, it’s imperative that you have a strategy so that you can get the most out of your social media interactions.

Understand Your Customers

You need to know who your target audience is so that you can recognize what type of posts will get more traction with them. For example, some audience members will be insulted by certain types of comedy. Others will respond very well to it. Know who they are so that your posts can be targeted.

Watch Your Competition

It’s always a good idea to check out what your competition is doing in regard to social media posts. Don’t just copy what they are doing. Instead, observe whether or not the competition is getting a result or not from their actions, and note how you can do it better or differently.

Know the Goal of the Post

What action do you want your customers to take when they read the post? Do you want them to click through to read more? Do you want them to like, follow and share? You need to be clear about what you want them to do in order to get action.

Add a Relevant Image

People respond best to relevant images on social media. You can make memes and infographic using free software like Canva.com for your social media posts. A nice image, watermarked with a relevant quote will do wonders.

Write Content that Gets Attention

When you share a meme or a blog post or other type of post write content about it, and what you want your readers to do about it.

Ask Your Audience to Share

Never forget to ask your audience to share your posts. You can also invite them to take memes and infographics off your website to share. Just set up a new page that lists all the watermarked images that your audience can share.

Respond to Comments

Don’t just ignore the interaction that is happening on your social media pages. Always respond, and add comments to the discussion. Answer questions, and be kind. Even if someone is rude, don’t respond rudely. If you have to, delete the rude comment and let it go.

Writing social media posts that get a discussion going and inspire people to share and interact is an art. You’ll need to try different tactics to see what works with your particular audience. But, be sure to always have a call to action on the post so that your audience knows what to do.