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Raise Capital With Private Investors

If you have launched your own startup, your first biggest challenge is to raise capital. Fortunately, you choose from a lot of options to raise the funds your business needs. Among all the sources, crowdfunding is one of the best ones as it helps redefine how startups can get off the ground. In this article, we are going to help you know the benefits of raising capital with private investors through a crowdfunding platform. Read on to find out more.

Benefits of raising capital with private investors

1. Funding is not equity-based

First of all, crowdfunding is not necessarily equity-based. Although startups have the liberty to use the equity in order to catch the attention of potential investors, It’s not required to give up ownership to collect capital.

The good news is that some platforms allow their members to apply a reward-oriented approach in order to raise capital. For instance, if your business deals in a specific product, make sure you hand over a few units to your prospective investors before you roll it out for the ultimate users.

2. Attracting potential investors is easy

With crowdfunding, you can attract a lot of potential investors without putting in a lot of effort. Although you can try for angel investors, keep in mind that this process can cost you a lot of time. The reason is that you will have to pitch your small business concept several times.

On the other hand, if you use a crowdfunding platform, you will have to post your business pitch in only one place. And this page will be ready by hundreds of investors from across the globe.

These platforms have a lot of useful features that may help startups collect funds from investors. So, attracting potential investors and raising capital will be much easier using crowdfunding platforms.

3. Higher visibility

Crowdfunding can help you make your startup more visible. Since marketing may consume a large chunk of your budget, it makes sense to use a crowdfunding platform instead. For potential investors, it’s easy to fund a crowdfunding campaign.
And these activities can help boost the visibility of your brand. Plus, you can also attract investors for your next funding rounds.

The Bottom Line

If you want to raise funds for your startup, crowdfunding can be the best choice. All you need to do is become part of a crowdfunding platform and you will be able to tap into the pool of potential investors. And this will help you kick start your business and make it a success in the industry.

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How To Write Engaging Social Media Posts

One thing to do on social media is to write content for your posts. Posts are what keep your social media active and your audience engaged. However, it’s imperative that you have a strategy so that you can get the most out of your social media interactions.

Understand Your Customers

You need to know who your target audience is so that you can recognize what type of posts will get more traction with them. For example, some audience members will be insulted by certain types of comedy. Others will respond very well to it. Know who they are so that your posts can be targeted.

Watch Your Competition

It’s always a good idea to check out what your competition is doing in regard to social media posts. Don’t just copy what they are doing. Instead, observe whether or not the competition is getting a result or not from their actions, and note how you can do it better or differently.

Know the Goal of the Post

What action do you want your customers to take when they read the post? Do you want them to click through to read more? Do you want them to like, follow and share? You need to be clear about what you want them to do in order to get action.

Add a Relevant Image

People respond best to relevant images on social media. You can make memes and infographic using free software like Canva.com for your social media posts. A nice image, watermarked with a relevant quote will do wonders.

Write Content that Gets Attention

When you share a meme or a blog post or other type of post write content about it, and what you want your readers to do about it.

Ask Your Audience to Share

Never forget to ask your audience to share your posts. You can also invite them to take memes and infographics off your website to share. Just set up a new page that lists all the watermarked images that your audience can share.

Respond to Comments

Don’t just ignore the interaction that is happening on your social media pages. Always respond, and add comments to the discussion. Answer questions, and be kind. Even if someone is rude, don’t respond rudely. If you have to, delete the rude comment and let it go.

Writing social media posts that get a discussion going and inspire people to share and interact is an art. You’ll need to try different tactics to see what works with your particular audience. But, be sure to always have a call to action on the post so that your audience knows what to do.

Preparing to Scale Your Online Business

If you want to get rich online, you’re going to need to scale your business at some stage. Scaling a business is the process of stepping up operations to take on more customers, more business, more assets and more staff. It is generally a slow, organically fueled process, with online businesses reinvesting profit earned in buying more websites or developing new, more expensive products, although this isn’t always the case, and with some businesses scale is required to even get things off the ground, such as social networking sites and business services like affiliate platforms.Before you can think about scaling your business, though, there are certain fundamental aspects of groundwork that must be fulfilled, to ensure you can handle expansion and can meet your obligations as they become more intense. The first thing to prepare when considering expansion is the operations side of your business. Fairly obviously, before increasing the number of customers you see or the amount of traffic to your online publishing network, you need to make sure you’re confident in your ability to execute on your promises, and you have enough man hours available to fulfill demand. For some this may mean taking on staff, while for others hiring extra freelance help may suffice. Either way, it’s crucial to make sure you’re in a position to handle demand, to avoid disappointing customers and damaging your reputation.Next, and equally as important, you need to scale your back-end support services. That includes marketing, payroll, accounting, legal, admin – all the things that take up much of your time as an online business owner that you don’t directly get paid for. Your back-end needs to be running as smoothly as can be before you consider expanding, and you might like to think about outsourcing certain aspects of these processes to other businesses to provide greater specialisation and to take the burden off your hands. Getting rid of this work load during a period of expansion is a great tip, and it’s money well spent if it allows you to concentrate on the growth of the business and the development of further expansion plans.Scaling any business, online or otherwise, requires some degree of preparation to ensure the groundwork is solid, and to avoid running into more serious problems when sales begin to increase. Building a business on weak foundations is a recipe for disaster, and it’s far easier to resolve business problems when you’re small than later down the line. By ensuring that both the delivery side and the administrative side are well organised and ready for expansion, you can give your business a better chance of survival and success through the difficult growth period.
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