How To Write Engaging Social Media Posts

One thing to do on social media is to write content for your posts. Posts are what keep your social media active and your audience engaged. However, it’s imperative that you have a strategy so that you can get the most out of your social media interactions.

Understand Your Customers

You need to know who your target audience is so that you can recognize what type of posts will get more traction with them. For example, some audience members will be insulted by certain types of comedy. Others will respond very well to it. Know who they are so that your posts can be targeted.

Watch Your Competition

It’s always a good idea to check out what your competition is doing in regard to social media posts. Don’t just copy what they are doing. Instead, observe whether or not the competition is getting a result or not from their actions, and note how you can do it better or differently.

Know the Goal of the Post

What action do you want your customers to take when they read the post? Do you want them to click through to read more? Do you want them to like, follow and share? You need to be clear about what you want them to do in order to get action.

Add a Relevant Image

People respond best to relevant images on social media. You can make memes and infographic using free software like Canva.com for your social media posts. A nice image, watermarked with a relevant quote will do wonders.

Write Content that Gets Attention

When you share a meme or a blog post or other type of post write content about it, and what you want your readers to do about it.

Ask Your Audience to Share

Never forget to ask your audience to share your posts. You can also invite them to take memes and infographics off your website to share. Just set up a new page that lists all the watermarked images that your audience can share.

Respond to Comments

Don’t just ignore the interaction that is happening on your social media pages. Always respond, and add comments to the discussion. Answer questions, and be kind. Even if someone is rude, don’t respond rudely. If you have to, delete the rude comment and let it go.

Writing social media posts that get a discussion going and inspire people to share and interact is an art. You’ll need to try different tactics to see what works with your particular audience. But, be sure to always have a call to action on the post so that your audience knows what to do.

Preparing to Scale Your Online Business

If you want to get rich online, you’re going to need to scale your business at some stage. Scaling a business is the process of stepping up operations to take on more customers, more business, more assets and more staff. It is generally a slow, organically fueled process, with online businesses reinvesting profit earned in buying more websites or developing new, more expensive products, although this isn’t always the case, and with some businesses scale is required to even get things off the ground, such as social networking sites and business services like affiliate platforms.Before you can think about scaling your business, though, there are certain fundamental aspects of groundwork that must be fulfilled, to ensure you can handle expansion and can meet your obligations as they become more intense. The first thing to prepare when considering expansion is the operations side of your business. Fairly obviously, before increasing the number of customers you see or the amount of traffic to your online publishing network, you need to make sure you’re confident in your ability to execute on your promises, and you have enough man hours available to fulfill demand. For some this may mean taking on staff, while for others hiring extra freelance help may suffice. Either way, it’s crucial to make sure you’re in a position to handle demand, to avoid disappointing customers and damaging your reputation.Next, and equally as important, you need to scale your back-end support services. That includes marketing, payroll, accounting, legal, admin – all the things that take up much of your time as an online business owner that you don’t directly get paid for. Your back-end needs to be running as smoothly as can be before you consider expanding, and you might like to think about outsourcing certain aspects of these processes to other businesses to provide greater specialisation and to take the burden off your hands. Getting rid of this work load during a period of expansion is a great tip, and it’s money well spent if it allows you to concentrate on the growth of the business and the development of further expansion plans.Scaling any business, online or otherwise, requires some degree of preparation to ensure the groundwork is solid, and to avoid running into more serious problems when sales begin to increase. Building a business on weak foundations is a recipe for disaster, and it’s far easier to resolve business problems when you’re small than later down the line. By ensuring that both the delivery side and the administrative side are well organised and ready for expansion, you can give your business a better chance of survival and success through the difficult growth period.
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DIY – Designing Your Alarm System – Step 1

Designing Your Home Security System
Monitor or not to Monitor
POTS Line
VOIP
Cell
Home Automation
Choosing your Brand of Home Security
DIY or Professional Installation
Designing Your Home Security SystemWhen it comes to home security there are a lot of things to consider. You must remember that you are installing a security system so that you can protect your family and your processions.What does an Alarm System do?An alarm system does all of the following depending on the equipment that you choose:

Notify you of doors or windows that are opened

Notify you if windows are broken

Notify you of movement inside your home
These are all things that would be caused by an unwanted intruder but there are other things that can bring harm to your family or your home. Home Security Systems can also provide notifications for the following:

Early warning of a fire

Early warning of Carbon Monoxide gases

Early warning of freezing

Early warning of flooding
There are multiple levels of protection that you must consider when you are designing your alarm system. If you consider that 50-60% of burglaries happen by the intruder breaking through the front or back doors you could just install an essential security system.Essential Security SystemAn essential security system provides contacts on your main entry doors and a motion detector in the main pathway of your home. In most homes this is the hallway leading to the bedrooms. This type of system assumes that if the intruder enters your home through an unprotected opening such as a window that the motion detector will detect them and sound the alarm. It is always best to detect an intruder before they have entered your home. If they start to make entry and the alarm system sounds the burglar can make the choice to run away and not ransack your home. This system has adequate coverage when your system is armed in away mode because all sensors are armed. If you are at home and asleep the system is armed in stay mode which automatically shuts of the motion detector. There are two times that your home and family are most vulnerable and those are when you are away from your home and when you are asleep in your home. The essential home security system will only provide the best coverage when you are away from your home.Full Perimeter ProtectionThe goal of having a security system is to be notified if any opening to your house is violated. You want to receive this notification as quickly as possible. In order to have this happen you must have contacts installed at every window and door in your home. This forms a security curtain around your home so that the potential intruder cannot get in undetected. If you want typical full perimeter protection you will want to install contacts on every door and window.Advanced Full Perimeter ProtectionIn order for full perimeter protection to work the intruder must open a door or window. In many cases the burglar will break a window and then reach inside to unlatch the lock and then open the window or door. In this scenario the alarm system will sound. If the intruder does not open the window or door then the alarm system will not sound. In this case the only way the intruder will be detected is if they pass by the motion detector. This is why the motion detector is a secondary or backup device. The goal is to keep the burglar outside the home. In order to do this with advanced protection you can install glass break detectors. This type of detector is built to hear breaking glass and when it does the alarm will sound. Another advantage of a glass break detector is that they can be programmed to be a 24 hour device. This means that they will sound the alarm even if the system is not armed. When you incorporate all of the following types of protection you have utilized every form of protection available for your home and family.Additional Protection available from your Security SystemSo far we have only talked about protection from an unwanted intruder of the human variety. There are a few unwanted intruders and potentially more detrimental to your home and family and should be incorporated into your total home protection plan. These unwanted intruders are:

Fire

Carbon Monoxide

Flooding
*Fire Facts:Chances are you will have a fire

Number of home fires your household can expect in an average lifetime: 5

Chances your household will have a reported home fire in an average lifetime: 1 in 4

Chances that someone in your household will suffer a fire injury in an average lifetime: 1 in 10

Chances that someone in your household will suffer an injury in a reported fire in an average lifetime: 1 in 89
Households can expect to average a home fire every 15 years or five fires in an average lifetime. (Life expectancy now averages 78 years in the U.S., according to the Statistical Abstract.) That is one of the results of the latest survey of unreported fires, conducted by the U.S. Consumer Product Safety Commission in 2004-2005, when combined with NFPA’s annual tracking of reported fires.Most of these will be small fires resulting in little or no damage and will not be reported to a fire department, but even a trivial fire causes at least some temporary anxiety.Your household has a one in four chance of having a home fire large enough to be reported to a fire department during an average lifetime.Someone in your household also has a one in ten chance of suffering a fire injury in a home fire an average lifetime. More likely than not, this will be a minor injury suffered in a fire that you did not report to the fire department. You might not even remember the injury a month after it happened. About one out of nine of these injuries will occur in a reported home fire, which means someone in your household has a one in 89 chance of suffering a fire injury in a reported home fire in an average lifetime.As you can see the likelihood of having a fire is high and the best protection is a smoke detector. A smoke detector provides early notification so that you can save your family and your processions. The average damage done by a fire can be far worse than the loss from a burglary but many people still neglect to make sure that they have a working detector.Protection from FloodingJust a few inches of water from a flood can cause tens of thousands of dollars in damage. From 2008 to 2012, the average residential flood claim amounted to more than $38,000. Flood insurance is the best way to protect yourself from devastating financial loss.Here are some startling facts:Property damage resulting from water damage due to plumbing failures and freezing pipes is the second most common cause of homeowner loss.Water caused $9.1 billion in annual homeowner policy property losses annually from 2007 to 2009 – approximately 23 percent of all homeowner property losses.”Water damage claims have been growing faster than other components of homeowners insurance.” – American Insurance AssociationDesigning the Layout of your Alarm SystemNow that you are aware of the different types of protection and they work you can begin to layout your alarm system. I have always used the following method in setting up my alarm system installations. Grab a piece of paper and start at your front door. Go to each opening in your home and write down the name of each door and window. Make sure that you have the following column titles on your list:Zone Type Zone NameI always walk clockwise around each new installation. This makes sure that I do not miss any openings in the home and I also have a list with all of the names of the openings which I will use later for programming the panel. At the end of your walk through you will have a list of all the areas that you want to protect and their names. Make sure you include a minimum of one motion detector in the main hallway of the house. If you have a two story home you will want to see if the motion detector can be located so that the stairway is included. You will be able to use this list in the event that you decide to do an installation on your own (DIY) or when you have a professional provide you with a quote.