Selling on Social Media Without Driving People Away

5 Social Media Selling Tips & Warnings

Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group.

However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families-and nowadays, brands.

You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to.

It’s also important to clarify that social selling doesn’t mean advertising your product or service online for people to buy.

Social selling means you’re using social media to connect with sales prospects and nurture relationships to hopefully convert them into customers.

For example, I recently did a Tea Time Tip about things that you need to consider before you start building your website. People could comment and asking questions in real time, and the Facebook Live had a lot of information about hiring a professional web development company.

So, I wasn’t simply talking at people to hire us for their website-building needs; I was sharing pertinent information and nurturing those leads who might be looking for a company to help them out.

Now that we’ve defined social selling, let’s discuss what you can do to increase your odds of success:

1. Think relationships, not dollar signs.

Make sure you’re posting relevant, non-sales content. You want to become an expert resource in your industry, so focus on adding value to your users’ feeds.

According to a study performed by LinkedIn, buyers who are active on social media welcome input from industry experts. In addition, 76% of buyers are ready to have a conversation with potential providers.

Get to know your potential customers by asking them engaging questions, answering their questions in a timely manner and responding to comments. The more trust and loyalty you build, the better your odds of converting a follower into a paying customer.

Read: The Power of Social Media Storytelling

Once upon a time your strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

2. Take the time to build out your accounts.

Make sure that your bio and profile are filled out on all the platforms you want to use for social selling. You should include your website URL, About Us, phone number and any other relevant contact info.

It can also help to pin relevant posts, make sure your branding stands out and have high-quality images to attract followers’ attention. Again, this builds trust and loyalty, making people feel more comfortable and secure doing business with you.

See how one of our clients, A Family Law Firm, has taken the time to not only fill out their contact info, but also the “Our Story” section on Facebook.

3. Choose your messaging wisely.

What works on one platform may not work on another. Where do your potential clients hang out? Where do they talk business, or go for restaurant recommendations? Generally:

* LinkedIn is more business-focused, so people are more comfortable with marketing messaging there.

* Twitter has a great search function, so you can more easily connect with prospects, and find relevant topics.

* Facebook has many communities that you can join and network in (remember, don’t be pushy!)

* Instagram and Pinterest is for visuals, not long content pieces.

By tailoring your messaging for each platform, you’ll be more likely to attract the right kind of customer.

4. Let user-generated content sell for you.

You don’t have to do all the work of social selling alone! There are so many ways to use user-generated content (UGC) to your advantage, including:

* Contests and giveaways that encourage followers to share your content, hashtags and/or messaging.

* Ratings or reviews for your product or service

* Testimonials

For example, J.Crew posts user ratings and reviews on their website, so when they post a dress or shirt on their social media account and someone clicks on through, they see other people’s votes of confidence.

Not only does user-generated content help you, but it helps your customers. Almost 80 percent of people say that UGC drives their purchasing decisions. It’s a win-win situation!

5. Try, test and try again.

Every business owner should be tracking and measuring their efforts, whether it’s a digital Newsletter push or a Google AdWords campaign. Look at your data and stats to determine what’s working and what isn’t.

Maybe people are being referred to a page on your website from your Facebook post, but they’re only spending a few seconds on it.

You need to look at why that is: is your messaging unclear? Boring? Is there a broken link? By tracking your visitors’ paths, you can see where you need to take a closer look.

Google Analytics is a free tool you can use to measure your website statistics, and there are also paid tools out there that can help you break down and understand your data.

The more you test and tighten your social media selling attempts, the better your ROI will be (and the happier your followers will be).

While social selling is different than traditional methods, it’s still about building relationships and credibility. Focus on the person behind the platform, not on converting them into a sale or guiding them down a marketing funnel. Take the time to build connections and you’ll create a community of prospects who will welcome hearing from you.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

DIY – Designing Your Alarm System – Step 1

Designing Your Home Security System
Monitor or not to Monitor
POTS Line
VOIP
Cell
Home Automation
Choosing your Brand of Home Security
DIY or Professional Installation
Designing Your Home Security SystemWhen it comes to home security there are a lot of things to consider. You must remember that you are installing a security system so that you can protect your family and your processions.What does an Alarm System do?An alarm system does all of the following depending on the equipment that you choose:

Notify you of doors or windows that are opened

Notify you if windows are broken

Notify you of movement inside your home
These are all things that would be caused by an unwanted intruder but there are other things that can bring harm to your family or your home. Home Security Systems can also provide notifications for the following:

Early warning of a fire

Early warning of Carbon Monoxide gases

Early warning of freezing

Early warning of flooding
There are multiple levels of protection that you must consider when you are designing your alarm system. If you consider that 50-60% of burglaries happen by the intruder breaking through the front or back doors you could just install an essential security system.Essential Security SystemAn essential security system provides contacts on your main entry doors and a motion detector in the main pathway of your home. In most homes this is the hallway leading to the bedrooms. This type of system assumes that if the intruder enters your home through an unprotected opening such as a window that the motion detector will detect them and sound the alarm. It is always best to detect an intruder before they have entered your home. If they start to make entry and the alarm system sounds the burglar can make the choice to run away and not ransack your home. This system has adequate coverage when your system is armed in away mode because all sensors are armed. If you are at home and asleep the system is armed in stay mode which automatically shuts of the motion detector. There are two times that your home and family are most vulnerable and those are when you are away from your home and when you are asleep in your home. The essential home security system will only provide the best coverage when you are away from your home.Full Perimeter ProtectionThe goal of having a security system is to be notified if any opening to your house is violated. You want to receive this notification as quickly as possible. In order to have this happen you must have contacts installed at every window and door in your home. This forms a security curtain around your home so that the potential intruder cannot get in undetected. If you want typical full perimeter protection you will want to install contacts on every door and window.Advanced Full Perimeter ProtectionIn order for full perimeter protection to work the intruder must open a door or window. In many cases the burglar will break a window and then reach inside to unlatch the lock and then open the window or door. In this scenario the alarm system will sound. If the intruder does not open the window or door then the alarm system will not sound. In this case the only way the intruder will be detected is if they pass by the motion detector. This is why the motion detector is a secondary or backup device. The goal is to keep the burglar outside the home. In order to do this with advanced protection you can install glass break detectors. This type of detector is built to hear breaking glass and when it does the alarm will sound. Another advantage of a glass break detector is that they can be programmed to be a 24 hour device. This means that they will sound the alarm even if the system is not armed. When you incorporate all of the following types of protection you have utilized every form of protection available for your home and family.Additional Protection available from your Security SystemSo far we have only talked about protection from an unwanted intruder of the human variety. There are a few unwanted intruders and potentially more detrimental to your home and family and should be incorporated into your total home protection plan. These unwanted intruders are:

Fire

Carbon Monoxide

Flooding
*Fire Facts:Chances are you will have a fire

Number of home fires your household can expect in an average lifetime: 5

Chances your household will have a reported home fire in an average lifetime: 1 in 4

Chances that someone in your household will suffer a fire injury in an average lifetime: 1 in 10

Chances that someone in your household will suffer an injury in a reported fire in an average lifetime: 1 in 89
Households can expect to average a home fire every 15 years or five fires in an average lifetime. (Life expectancy now averages 78 years in the U.S., according to the Statistical Abstract.) That is one of the results of the latest survey of unreported fires, conducted by the U.S. Consumer Product Safety Commission in 2004-2005, when combined with NFPA’s annual tracking of reported fires.Most of these will be small fires resulting in little or no damage and will not be reported to a fire department, but even a trivial fire causes at least some temporary anxiety.Your household has a one in four chance of having a home fire large enough to be reported to a fire department during an average lifetime.Someone in your household also has a one in ten chance of suffering a fire injury in a home fire an average lifetime. More likely than not, this will be a minor injury suffered in a fire that you did not report to the fire department. You might not even remember the injury a month after it happened. About one out of nine of these injuries will occur in a reported home fire, which means someone in your household has a one in 89 chance of suffering a fire injury in a reported home fire in an average lifetime.As you can see the likelihood of having a fire is high and the best protection is a smoke detector. A smoke detector provides early notification so that you can save your family and your processions. The average damage done by a fire can be far worse than the loss from a burglary but many people still neglect to make sure that they have a working detector.Protection from FloodingJust a few inches of water from a flood can cause tens of thousands of dollars in damage. From 2008 to 2012, the average residential flood claim amounted to more than $38,000. Flood insurance is the best way to protect yourself from devastating financial loss.Here are some startling facts:Property damage resulting from water damage due to plumbing failures and freezing pipes is the second most common cause of homeowner loss.Water caused $9.1 billion in annual homeowner policy property losses annually from 2007 to 2009 – approximately 23 percent of all homeowner property losses.”Water damage claims have been growing faster than other components of homeowners insurance.” – American Insurance AssociationDesigning the Layout of your Alarm SystemNow that you are aware of the different types of protection and they work you can begin to layout your alarm system. I have always used the following method in setting up my alarm system installations. Grab a piece of paper and start at your front door. Go to each opening in your home and write down the name of each door and window. Make sure that you have the following column titles on your list:Zone Type Zone NameI always walk clockwise around each new installation. This makes sure that I do not miss any openings in the home and I also have a list with all of the names of the openings which I will use later for programming the panel. At the end of your walk through you will have a list of all the areas that you want to protect and their names. Make sure you include a minimum of one motion detector in the main hallway of the house. If you have a two story home you will want to see if the motion detector can be located so that the stairway is included. You will be able to use this list in the event that you decide to do an installation on your own (DIY) or when you have a professional provide you with a quote.

The Significance of Pure Air Inside Your Home

Have you ever climbed up mountains? If so, what do you do when you reach the top? Most people open their arms, close their eyes, and take a deep breath. That is the special thing about clean and fresh air. You feel like taking a pause and inhaling fresh air. Over the past year, we have faced several waves of coronavirus. These days, we have been warned about another wave of this virus. Therefore, the importance of clean air has been increasing day by day. In this article, we are going to find out why air quality is important when it comes to our indoor environment.

The impact of pollution on your indoor air

No matter where you go, you will have to face the consequences of poor quality. Even if you are alone in your home, you will still be prone to polluted air. Every year, more than 1 million people lose their life because of air pollution.

According to some reports, India is among the top 10 countries in the world with the worst air quality. The effect of polluted air is more evident as people spend over 90% of their time inside their homes. Another research study found that residents are at a greater risk of covid-19.

As a matter of fact, indoor air pollution has become an international concern. We can say that pollution levels inside and in closed spaces are up to five times higher. Since most pollutants are not visible to the naked eye, you may not be able to aware of the dangers of dirty air.

Indoor air pollutants may be generated by common household items, such as cleaning agents, cooking fuel, furniture polish, pet dander, and paint. Apart from this, domestic appliances such as refrigerators and heaters may also be the common source.

Since homes are not airtight, air pollutants can easily get in. For example, smog, smoke, mold spores, and dust can get into your house through your windows or doors. Air conditioners can be used to cool down your rooms. But the downside is that they can also boost the movement of pollutants across your house.

What can you do to purify your indoor air?

Basically, air purifiers are simple devices that receive dirty air and put it out after passing it through powerful filters. Nowadays, you can choose from hundreds of air purification units available in the market. They are based on a wide range of technologies. They are available in different sizes to cover rooms of different sizes.

Nowadays, most types of air purifiers depend on HEPA technology. Initially, this technology was introduced in the 40s in order to capture pollutants from the air. Although these filters have been used for the filtration of particulate matter, they may not be that effective when it comes to eliminating volatile organic compounds.

Therefore, if you are worried about your health, we suggest that you invest in a type of device that comes with a HEPA filter. With these units, filtering your indoor air will be a piece of cake. Therefore, you can count on these devices to and ensure clean air inside your house.