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If you want to get rich online, you’re going to need to scale your business at some stage. Scaling a business is the process of stepping up operations to take on more customers, more business, more assets and more staff. It is generally a slow, organically fueled process, with online businesses reinvesting profit earned in buying more websites or developing new, more expensive products, although this isn’t always the case, and with some businesses scale is required to even get things off the ground, such as social networking sites and business services like affiliate platforms.Before you can think about scaling your business, though, there are certain fundamental aspects of groundwork that must be fulfilled, to ensure you can handle expansion and can meet your obligations as they become more intense. The first thing to prepare when considering expansion is the operations side of your business. Fairly obviously, before increasing the number of customers you see or the amount of traffic to your online publishing network, you need to make sure you’re confident in your ability to execute on your promises, and you have enough man hours available to fulfill demand. For some this may mean taking on staff, while for others hiring extra freelance help may suffice. Either way, it’s crucial to make sure you’re in a position to handle demand, to avoid disappointing customers and damaging your reputation.Next, and equally as important, you need to scale your back-end support services. That includes marketing, payroll, accounting, legal, admin – all the things that take up much of your time as an online business owner that you don’t directly get paid for. Your back-end needs to be running as smoothly as can be before you consider expanding, and you might like to think about outsourcing certain aspects of these processes to other businesses to provide greater specialisation and to take the burden off your hands. Getting rid of this work load during a period of expansion is a great tip, and it’s money well spent if it allows you to concentrate on the growth of the business and the development of further expansion plans.Scaling any business, online or otherwise, requires some degree of preparation to ensure the groundwork is solid, and to avoid running into more serious problems when sales begin to increase. Building a business on weak foundations is a recipe for disaster, and it’s far easier to resolve business problems when you’re small than later down the line. By ensuring that both the delivery side and the administrative side are well organised and ready for expansion, you can give your business a better chance of survival and success through the difficult growth period.
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Several years ago, if you wanted to grow your business, Facebook was the most popular method. And many people still feel today that using this Social Media Platform is practical.

This thought process is nativity glorified. When Facebook launched in 2004, my friend called and invited me to join her. After about a year I finally did it. It did not occur to me that I could grow a business using it.

Several years later after I closed my brick and mortar business, I helped other small business owners develop and grow their business on social media. And like most consultants, I recommended and used Facebook. My small business owners were successful, so I was successful.

Later when I retired from small business consulting, I decided to open my doors to on-line marketing. And it was enjoyable as well as educational. Like so many other people, I learned from failure. Marketing anything on-line is challenging because of the scams.

When I finally earned my master’s degree from the University of Hard Knocks using Internet for my business adventures, I found that I too could use Facebook to grow and expand my bank account.

Using Facebook Groups, and building relationships was easy. I opened four groups of my own. All was going very well. Although I was not completely happy with Facebook it was producing results. And I did buy Facebook advertising occasionally.

Several of my business associates cautioned about changes on the horizon. But I was successful and did not listen. That was my mistake.

The point here is this; do not trust this platform. They have a unique way of selling our personal information, and an even more unique way of tracking our posts. (Yes, even our business content).

The insidious fact checking is primary. Mostly because the fact checking is not fact checking, it is a way to silence and control our content.

Be careful if you are building your business on this platform. At any moment they can disable your account. And much of the time you are not told exactly the reason.

I lost all my personal groups, plus my thousands of followers and my account. If I had only listened to my associates before this happened, I would never used this platform.

My business was moral, legal, ethical and above-board. I lost my Facebook account because my content didn’t fit their narrative.

I have opened a new account. But never again will I trust a platform that controls my content; business or personal.

Anyone who suggests that you build your business with Facebook is naive. The marketplace and business environment is not what it was five or tens years ago. Today, it’s about control. Your business is your livelihood; it’s your hard work. Think about it before you move forward. Perhaps you may want to make changes.