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One thing to do on social media is to write content for your posts. Posts are what keep your social media active and your audience engaged. However, it’s imperative that you have a strategy so that you can get the most out of your social media interactions.

Understand Your Customers

You need to know who your target audience is so that you can recognize what type of posts will get more traction with them. For example, some audience members will be insulted by certain types of comedy. Others will respond very well to it. Know who they are so that your posts can be targeted.

Watch Your Competition

It’s always a good idea to check out what your competition is doing in regard to social media posts. Don’t just copy what they are doing. Instead, observe whether or not the competition is getting a result or not from their actions, and note how you can do it better or differently.

Know the Goal of the Post

What action do you want your customers to take when they read the post? Do you want them to click through to read more? Do you want them to like, follow and share? You need to be clear about what you want them to do in order to get action.

Add a Relevant Image

People respond best to relevant images on social media. You can make memes and infographic using free software like Canva.com for your social media posts. A nice image, watermarked with a relevant quote will do wonders.

Write Content that Gets Attention

When you share a meme or a blog post or other type of post write content about it, and what you want your readers to do about it.

Ask Your Audience to Share

Never forget to ask your audience to share your posts. You can also invite them to take memes and infographics off your website to share. Just set up a new page that lists all the watermarked images that your audience can share.

Respond to Comments

Don’t just ignore the interaction that is happening on your social media pages. Always respond, and add comments to the discussion. Answer questions, and be kind. Even if someone is rude, don’t respond rudely. If you have to, delete the rude comment and let it go.

Writing social media posts that get a discussion going and inspire people to share and interact is an art. You’ll need to try different tactics to see what works with your particular audience. But, be sure to always have a call to action on the post so that your audience knows what to do.

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

Several years ago, if you wanted to grow your business, Facebook was the most popular method. And many people still feel today that using this Social Media Platform is practical.

This thought process is nativity glorified. When Facebook launched in 2004, my friend called and invited me to join her. After about a year I finally did it. It did not occur to me that I could grow a business using it.

Several years later after I closed my brick and mortar business, I helped other small business owners develop and grow their business on social media. And like most consultants, I recommended and used Facebook. My small business owners were successful, so I was successful.

Later when I retired from small business consulting, I decided to open my doors to on-line marketing. And it was enjoyable as well as educational. Like so many other people, I learned from failure. Marketing anything on-line is challenging because of the scams.

When I finally earned my master’s degree from the University of Hard Knocks using Internet for my business adventures, I found that I too could use Facebook to grow and expand my bank account.

Using Facebook Groups, and building relationships was easy. I opened four groups of my own. All was going very well. Although I was not completely happy with Facebook it was producing results. And I did buy Facebook advertising occasionally.

Several of my business associates cautioned about changes on the horizon. But I was successful and did not listen. That was my mistake.

The point here is this; do not trust this platform. They have a unique way of selling our personal information, and an even more unique way of tracking our posts. (Yes, even our business content).

The insidious fact checking is primary. Mostly because the fact checking is not fact checking, it is a way to silence and control our content.

Be careful if you are building your business on this platform. At any moment they can disable your account. And much of the time you are not told exactly the reason.

I lost all my personal groups, plus my thousands of followers and my account. If I had only listened to my associates before this happened, I would never used this platform.

My business was moral, legal, ethical and above-board. I lost my Facebook account because my content didn’t fit their narrative.

I have opened a new account. But never again will I trust a platform that controls my content; business or personal.

Anyone who suggests that you build your business with Facebook is naive. The marketplace and business environment is not what it was five or tens years ago. Today, it’s about control. Your business is your livelihood; it’s your hard work. Think about it before you move forward. Perhaps you may want to make changes.