Selling on Social Media Without Driving People Away

5 Social Media Selling Tips & Warnings

Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group.

However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families-and nowadays, brands.

You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to.

It’s also important to clarify that social selling doesn’t mean advertising your product or service online for people to buy.

Social selling means you’re using social media to connect with sales prospects and nurture relationships to hopefully convert them into customers.

For example, I recently did a Tea Time Tip about things that you need to consider before you start building your website. People could comment and asking questions in real time, and the Facebook Live had a lot of information about hiring a professional web development company.

So, I wasn’t simply talking at people to hire us for their website-building needs; I was sharing pertinent information and nurturing those leads who might be looking for a company to help them out.

Now that we’ve defined social selling, let’s discuss what you can do to increase your odds of success:

1. Think relationships, not dollar signs.

Make sure you’re posting relevant, non-sales content. You want to become an expert resource in your industry, so focus on adding value to your users’ feeds.

According to a study performed by LinkedIn, buyers who are active on social media welcome input from industry experts. In addition, 76% of buyers are ready to have a conversation with potential providers.

Get to know your potential customers by asking them engaging questions, answering their questions in a timely manner and responding to comments. The more trust and loyalty you build, the better your odds of converting a follower into a paying customer.

Read: The Power of Social Media Storytelling

Once upon a time your strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

2. Take the time to build out your accounts.

Make sure that your bio and profile are filled out on all the platforms you want to use for social selling. You should include your website URL, About Us, phone number and any other relevant contact info.

It can also help to pin relevant posts, make sure your branding stands out and have high-quality images to attract followers’ attention. Again, this builds trust and loyalty, making people feel more comfortable and secure doing business with you.

See how one of our clients, A Family Law Firm, has taken the time to not only fill out their contact info, but also the “Our Story” section on Facebook.

3. Choose your messaging wisely.

What works on one platform may not work on another. Where do your potential clients hang out? Where do they talk business, or go for restaurant recommendations? Generally:

* LinkedIn is more business-focused, so people are more comfortable with marketing messaging there.

* Twitter has a great search function, so you can more easily connect with prospects, and find relevant topics.

* Facebook has many communities that you can join and network in (remember, don’t be pushy!)

* Instagram and Pinterest is for visuals, not long content pieces.

By tailoring your messaging for each platform, you’ll be more likely to attract the right kind of customer.

4. Let user-generated content sell for you.

You don’t have to do all the work of social selling alone! There are so many ways to use user-generated content (UGC) to your advantage, including:

* Contests and giveaways that encourage followers to share your content, hashtags and/or messaging.

* Ratings or reviews for your product or service

* Testimonials

For example, J.Crew posts user ratings and reviews on their website, so when they post a dress or shirt on their social media account and someone clicks on through, they see other people’s votes of confidence.

Not only does user-generated content help you, but it helps your customers. Almost 80 percent of people say that UGC drives their purchasing decisions. It’s a win-win situation!

5. Try, test and try again.

Every business owner should be tracking and measuring their efforts, whether it’s a digital Newsletter push or a Google AdWords campaign. Look at your data and stats to determine what’s working and what isn’t.

Maybe people are being referred to a page on your website from your Facebook post, but they’re only spending a few seconds on it.

You need to look at why that is: is your messaging unclear? Boring? Is there a broken link? By tracking your visitors’ paths, you can see where you need to take a closer look.

Google Analytics is a free tool you can use to measure your website statistics, and there are also paid tools out there that can help you break down and understand your data.

The more you test and tighten your social media selling attempts, the better your ROI will be (and the happier your followers will be).

While social selling is different than traditional methods, it’s still about building relationships and credibility. Focus on the person behind the platform, not on converting them into a sale or guiding them down a marketing funnel. Take the time to build connections and you’ll create a community of prospects who will welcome hearing from you.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

What We Have Here Is A Failure To Communicate

The results of this past election proved once again that the Democrats had a golden opportunity to capitalize on the failings of the Trump Presidency but, fell short of a nation wide mandate. A mandate to seize the gauntlet of the progressive movement that Senator Sanders through down a little over four years ago. The opportunities were there from the very beginning even before this pandemic struck. In their failing to educate the public of the consequences of continued Congressional gridlock, conservatism, and what National Economic Reform’s Ten Articles of Confederation would do led to the results that are playing out today.. More Congressional gridlock, more conservatism and more suffering of millions of Americans are the direct consequences of the Democrats failure to communicate and educate the public. Educate the public that a progressive agenda is necessary to pull the United States out of this Pandemic, and restore this nations health and vitality.

It was the DNC’s intent in this election to only focus on the Trump Administration. They failed to grasp the urgency of the times. They also failed to communicate with the public about the dire conditions millions have been and still are facing even before the Pandemic. The billions of dollars funneled into campaign coffers should have been used to educate the voting public that creating a unified coalition would bring sweeping reforms that are so desperately needed. The reality of what transpired in a year and a half of political campaigning those billions of dollars only created more animosity and division polarizing one extreme over another.

One can remember back in 1992 Ross Perot used his own funds to go on national TV to educate the public on the dire ramifications of not addressing our national debt. That same approach should have been used during this election cycle. By using the medium of television to communicate and educate the public is the most effective way in communicating and educating the public. Had the Biden campaign and the DNC used their resources in this way the results we ae seeing today would have not created the potential for more gridlock in our government. The opportunity was there to educate the public of safety protocols during the siege of this pandemic and how National Economic Reform’s Ten Articles of Confederation provides the necessary progressive reforms that will propel the United States out of the abyss of debt and restore our economy. Restoring our economy so that every American will have the means and the availability of financial and economic security.

The failure of the Democratic party since 2016 has been recruiting a Presidential Candidate who many felt was questionable and more conservative signals that the results of today has not met with the desired results the Democratic party wanted. Then again? By not fully communicating and not educating the public on the merits of a unified progressive platform has left the United States transfixed in our greatest divides since the Civil War. This writers support of Senator Bernie Sanders is well documented. Since 2015 he has laid the groundwork for progressive reforms. He also has the foundations on which these reforms can deliver the goods as they say. But, what did the DNC do, they purposely went out of their way to engineer a candidate who was more in tune with the status-quo of the DNC. They failed to communicate to the public in educating all of us on the ways our lives would be better served with a progressive agenda that was the benchmark of Senators Sanders Presidential campaign and his Our Revolution movement. And this is way there is still really no progress in creating a less toxic environment in Washington and around the country.

5 Tips To Help You Purchase An Air Purifier For Your Business

Today, businesses around the world are getting back to normal after the pandemic. However, there is still a lot of risk of airborne transmission of bacteria and viruses. Due to wearing a mask and staying away from people, most people have become weaker as far as immunity is concerned. Therefore, they are unable to protect themselves against respiratory viruses, such as the common cold and flu. If you are in this situation, we suggest that you invest in a good air purifier. Given below is a description of 5 tips that can help you purchase the best unit.

Technology

We suggest that you go for the best technology to cover your needs. According to the Centers for Disease Control and Prevention (CDC), air purifiers with HEPA filters can help you capture tiny particles of COVID-19. As a supplemental treatment, you can also go for germicidal ultraviolet light.

The good thing about HEPA filters is that they are made to capture more than 99% of airborne particles. They also have a high filtration capacity.

Strong Airflow

According to CDC, your chosen unit should have a powerful fan for the best circulation of air in your home or office. In other words, you cannot use residential units in your office or other commercial building. The reason is that they have weekend fans.

The point is that high-powered fans create a lot of air pressure. The idea is to make sure that there is enough airflow for proper air circulation across the whole place. For a commercial, you may want to invest in a medical-grade air purifier.

Reputation

Reputation is another major factor that you must consider. If you want to purchase a business air purifier, we suggest that you don’t just buy from any reputable brand. What you need to do is consider independent scientific testing performed in real-life situations. Besides, these tests should be done at a reputable center for validating claims.

Besides, you may want to consider case studies and get in touch with a few quoted customers in order to know about their experience. As a matter of fact, most buyers can happily share their views about the products that they have purchased.

So, you may want to read the sustainability credentials of the manufacturer before making this purchase for the first time.

Cost

You may want to purchase these devices as if you are going to make an investment. You may not want to take it as a cost or expense. Unlike a residential air purifier, hospital-grade units are far more expensive. Therefore, you may want to consider the cost factor before setting your project and purchasing these units for your business needs.

Conclusion

Long story short, we suggest that you consider these essential factors if you are going to purchase an air purifier for your business for the first time. The idea is to ensure that you get the best product that will cover your needs and stand the test of time. Hopefully, these five tips will help you make an informed decision.