Financing Your Small Business

If there is any logical reason as to why your business fails then it is either because of poor financing or another reason could be loopholes in the way you manage or plan your operations. It has been observed that people might pay attention to planning and managing but it is the financing which they ignore. this is something which you do not have to do because financing is something which you do not do once. In fact you keep on doing it throughout your business life whether you are expanding or modernizing or even purchasing stationary for your business. What you need to understand is how to utilize your capital in a better way. One wrong decision can lead to the downfall of your business.First thing you need to analyze is whether you want to get financial help from outside resources in the form of loans. If you really are out of capital and you believe your business is in dire need of expansion or upgrading then you should decide whether you should delay the operations or whether you should step into external financing.If you believe that getting external financing is something you cannot survive without then you need to understand the types of finances that exist.Equity Financing: equity financing is when you sell your shares and get cash in return. It’s like selling half of your business rights in profit. You can attain equity financing from a variety of resources ranging from venture capitalists to even private investors. And the best about equity financing is that it will not seem act as a loan towards you until and unless your partner decides to draw his investment out.Debt Financing: under debt financing you get a loan with a guarantee that you will pay back the money. The guarantee can be in the form of collateral i.e. handing over your property, inventory or equipment papers to the lenders till you do not pay the entire amount. If you are unable to pay the lender has full right over your collateral assets.These are the basic two kind of finances that you get in the market. Now lets discuss the sources from where you can attain the loan.The first and the foremost place you need to consider while thinking about external financing is family or friends. If the amount of capital that you need is small and you believe can be fulfilled by your personal resources then you should go for them.The second best option you have is to consult US Small Business Administration for debt financing. SBA does not finance anybody but arranges for lenders according to your needs. No matter which market sector you belong to SBA will always help you.

Tags:

Use Crowdfunding If You Need Capital For Your Small Business

Crowdfunding campaigns may offer a lot of benefits to small businesses. They can help startups get access to a pool of prospective investors and several fundraising options. Although raising funds is always the primary purpose of these campaigns, you may also use these campaigns to gain visibility, customers, and success. In this article, we are going to take a closer look at some of the primary benefits of crowdfunding for small businesses. Read on to find out more.

1. Efficiency

If you are struggling to build your business and raise capital, you may not afford to pursue conventional financing requirements. In this case, it’s better to set up a crowdfunding campaign on a good platform. These platforms can help you get your message across to a lot of people.

These platforms can help you tell your story and benefit from a focal location that may get you a lot of potential investors.

2. High visibility

Good crowdfunding platforms enjoy high exposure. So, if you run your fundraising campaign on this type of platform, you can have social proof and validation for your prospective investors. And this will build a chain of investors for your startup. And this is what you want to grow your business.

3. Crowdsourced brainstorming

Crowdfunding offers an opportunity for you to brainstorm in order to refine your ideas. The basis of a new business is to look for something that your prospective customers may need. And you can brainstorm ideas to meet that need.

So, what you need to do is grab that opportunity and get customer feedback while putting together a plan for your startup. Crowdfunding can help you get closer to your prospective customers. This way you can engage your customers and field ideas, feedback, complaints, and questions.

4. Loyal advocates and early adopters

Crowdfunding can help you get in touch with early adopters and brand advocates. And these people believe in your product, service, or story. Therefore, they are willing to put their money into the longevity and success of your startup.

They will play an important role in making your crowdfunding campaign a success. Plus, they will get the word out about your success with their friends, family, and members of social networks.

5. Media exposure

Press coverage can attract a lot of potential investors to your campaign. Plus, it can help you raise awareness about your brand. You can achieve these goals through a print publication, blog, or a popular news station.

For instance, a feature story on a social network, such as Twitter can create a snowball effect and bring a lot of investors to you.

In short, crowdfunding has become an ideal way of validating businesses and looking for early adopters and investors. So, if you are looking to reap all these benefits, we suggest that you use a good crowdfunding platform.

Tags:

DIY – Designing Your Alarm System – Step 1

Designing Your Home Security System
Monitor or not to Monitor
POTS Line
VOIP
Cell
Home Automation
Choosing your Brand of Home Security
DIY or Professional Installation
Designing Your Home Security SystemWhen it comes to home security there are a lot of things to consider. You must remember that you are installing a security system so that you can protect your family and your processions.What does an Alarm System do?An alarm system does all of the following depending on the equipment that you choose:

Notify you of doors or windows that are opened

Notify you if windows are broken

Notify you of movement inside your home
These are all things that would be caused by an unwanted intruder but there are other things that can bring harm to your family or your home. Home Security Systems can also provide notifications for the following:

Early warning of a fire

Early warning of Carbon Monoxide gases

Early warning of freezing

Early warning of flooding
There are multiple levels of protection that you must consider when you are designing your alarm system. If you consider that 50-60% of burglaries happen by the intruder breaking through the front or back doors you could just install an essential security system.Essential Security SystemAn essential security system provides contacts on your main entry doors and a motion detector in the main pathway of your home. In most homes this is the hallway leading to the bedrooms. This type of system assumes that if the intruder enters your home through an unprotected opening such as a window that the motion detector will detect them and sound the alarm. It is always best to detect an intruder before they have entered your home. If they start to make entry and the alarm system sounds the burglar can make the choice to run away and not ransack your home. This system has adequate coverage when your system is armed in away mode because all sensors are armed. If you are at home and asleep the system is armed in stay mode which automatically shuts of the motion detector. There are two times that your home and family are most vulnerable and those are when you are away from your home and when you are asleep in your home. The essential home security system will only provide the best coverage when you are away from your home.Full Perimeter ProtectionThe goal of having a security system is to be notified if any opening to your house is violated. You want to receive this notification as quickly as possible. In order to have this happen you must have contacts installed at every window and door in your home. This forms a security curtain around your home so that the potential intruder cannot get in undetected. If you want typical full perimeter protection you will want to install contacts on every door and window.Advanced Full Perimeter ProtectionIn order for full perimeter protection to work the intruder must open a door or window. In many cases the burglar will break a window and then reach inside to unlatch the lock and then open the window or door. In this scenario the alarm system will sound. If the intruder does not open the window or door then the alarm system will not sound. In this case the only way the intruder will be detected is if they pass by the motion detector. This is why the motion detector is a secondary or backup device. The goal is to keep the burglar outside the home. In order to do this with advanced protection you can install glass break detectors. This type of detector is built to hear breaking glass and when it does the alarm will sound. Another advantage of a glass break detector is that they can be programmed to be a 24 hour device. This means that they will sound the alarm even if the system is not armed. When you incorporate all of the following types of protection you have utilized every form of protection available for your home and family.Additional Protection available from your Security SystemSo far we have only talked about protection from an unwanted intruder of the human variety. There are a few unwanted intruders and potentially more detrimental to your home and family and should be incorporated into your total home protection plan. These unwanted intruders are:

Fire

Carbon Monoxide

Flooding
*Fire Facts:Chances are you will have a fire

Number of home fires your household can expect in an average lifetime: 5

Chances your household will have a reported home fire in an average lifetime: 1 in 4

Chances that someone in your household will suffer a fire injury in an average lifetime: 1 in 10

Chances that someone in your household will suffer an injury in a reported fire in an average lifetime: 1 in 89
Households can expect to average a home fire every 15 years or five fires in an average lifetime. (Life expectancy now averages 78 years in the U.S., according to the Statistical Abstract.) That is one of the results of the latest survey of unreported fires, conducted by the U.S. Consumer Product Safety Commission in 2004-2005, when combined with NFPA’s annual tracking of reported fires.Most of these will be small fires resulting in little or no damage and will not be reported to a fire department, but even a trivial fire causes at least some temporary anxiety.Your household has a one in four chance of having a home fire large enough to be reported to a fire department during an average lifetime.Someone in your household also has a one in ten chance of suffering a fire injury in a home fire an average lifetime. More likely than not, this will be a minor injury suffered in a fire that you did not report to the fire department. You might not even remember the injury a month after it happened. About one out of nine of these injuries will occur in a reported home fire, which means someone in your household has a one in 89 chance of suffering a fire injury in a reported home fire in an average lifetime.As you can see the likelihood of having a fire is high and the best protection is a smoke detector. A smoke detector provides early notification so that you can save your family and your processions. The average damage done by a fire can be far worse than the loss from a burglary but many people still neglect to make sure that they have a working detector.Protection from FloodingJust a few inches of water from a flood can cause tens of thousands of dollars in damage. From 2008 to 2012, the average residential flood claim amounted to more than $38,000. Flood insurance is the best way to protect yourself from devastating financial loss.Here are some startling facts:Property damage resulting from water damage due to plumbing failures and freezing pipes is the second most common cause of homeowner loss.Water caused $9.1 billion in annual homeowner policy property losses annually from 2007 to 2009 – approximately 23 percent of all homeowner property losses.”Water damage claims have been growing faster than other components of homeowners insurance.” – American Insurance AssociationDesigning the Layout of your Alarm SystemNow that you are aware of the different types of protection and they work you can begin to layout your alarm system. I have always used the following method in setting up my alarm system installations. Grab a piece of paper and start at your front door. Go to each opening in your home and write down the name of each door and window. Make sure that you have the following column titles on your list:Zone Type Zone NameI always walk clockwise around each new installation. This makes sure that I do not miss any openings in the home and I also have a list with all of the names of the openings which I will use later for programming the panel. At the end of your walk through you will have a list of all the areas that you want to protect and their names. Make sure you include a minimum of one motion detector in the main hallway of the house. If you have a two story home you will want to see if the motion detector can be located so that the stairway is included. You will be able to use this list in the event that you decide to do an installation on your own (DIY) or when you have a professional provide you with a quote.

Tags:

How To Compare & Buy Online Insurance

At the point when it’s the ideal opportunity for recharging of your car insurance numerous things are going in your mind like whether to remain with and get it reestablished from a similar Insurer or compare car insurance designs of different companies and check whether you could show signs of improvement bargain. Indeed, it won’t do you any damage on the off chance that you look around a bit and welcome statements from different companies. Contrasting might be to support you as you can foresee Premium from your current safety net provider by demonstrating the statements got from the market, in the event that you choose to remain with that company. Then again it might enable you to change to a superior arrangement of an alternate company.

Basically; don’t reestablish your Policy before contrasting. Investigate your options; it isn’t required to proceed with a similar back up plan except if you have some add-ons in your policy which express that the benefit can be profited just on the off chance that you remain with your present safety net provider. Presently, how about we comprehend on what premise you should compare car insurance designs

1. Compare for premium

A standout amongst the most evident reasons to compare insurance designs is to get a decent arrangement with the least expensive premium accessible in the market. Compare online on insurance aggregator sites to get free of cost unprejudiced correlation at a solitary web area. Along these lines, in an exceptionally improved manner you can get different car insurance statements to compare on a solitary site.

2. Most noteworthy IDV

Particularly if there should arise an occurrence of top of the line cars the proprietors need to get the most elevated IDV (protected announced esteem). IDV is the most noteworthy esteem recoverable from the insurance company in the event of aggregate misfortune. At the point when your car is costly one must go for the company offering the most noteworthy IDV.

3. Least IDV

Much the same as most noteworthy IDV companies have a top of least IDV too. At the point when your car is old and to spare upon premium is your essential goal, in such case search for back up plans consenting to guarantee your car at the base IDV. As premium increment with the bring up in IDV you have to compare anticipates the premise of the least IDV a company will guarantee your car at when looking insurance for an old or modest car.

4. Maximum cashless facility/carport

Much the same as Health Insurance portion, cashless Claim facility is picking up energy in the car insurance space. Guarantors brag of the quality of their tie-ups with various engine carports wherein you can send your car for repairs and not pay forthright. When looking at based on arrange quality guarantee that the carports close to your region frame some portion of their system. It is of no utilization to you if their system carports are situated at far off spots.

5. Free Add-ons

A few companies connect some free add-ons to improve the quality of their car insurance policies. Careful statistical surveying would tell you about the companies offering such plans. For reference, experience the accompanying table to comprehend the accessible add-ons in the India car insurance showcase.

6. Maximum add-ons

Not all car insurance companies give all the add-ons appearing in the rundown above. Go for companies that are putting forth you your required add-ons and at sensible rates. Compare premiums in the wake of joining the add-ons to perceive how much additional you wind up paying and assessed the added cost against the benefits anticipated that would be gotten from such add-ons.

Tags:

Selling on Social Media Without Driving People Away

5 Social Media Selling Tips & Warnings

Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group.

However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families-and nowadays, brands.

You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to.

It’s also important to clarify that social selling doesn’t mean advertising your product or service online for people to buy.

Social selling means you’re using social media to connect with sales prospects and nurture relationships to hopefully convert them into customers.

For example, I recently did a Tea Time Tip about things that you need to consider before you start building your website. People could comment and asking questions in real time, and the Facebook Live had a lot of information about hiring a professional web development company.

So, I wasn’t simply talking at people to hire us for their website-building needs; I was sharing pertinent information and nurturing those leads who might be looking for a company to help them out.

Now that we’ve defined social selling, let’s discuss what you can do to increase your odds of success:

1. Think relationships, not dollar signs.

Make sure you’re posting relevant, non-sales content. You want to become an expert resource in your industry, so focus on adding value to your users’ feeds.

According to a study performed by LinkedIn, buyers who are active on social media welcome input from industry experts. In addition, 76% of buyers are ready to have a conversation with potential providers.

Get to know your potential customers by asking them engaging questions, answering their questions in a timely manner and responding to comments. The more trust and loyalty you build, the better your odds of converting a follower into a paying customer.

Read: The Power of Social Media Storytelling

Once upon a time your strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

2. Take the time to build out your accounts.

Make sure that your bio and profile are filled out on all the platforms you want to use for social selling. You should include your website URL, About Us, phone number and any other relevant contact info.

It can also help to pin relevant posts, make sure your branding stands out and have high-quality images to attract followers’ attention. Again, this builds trust and loyalty, making people feel more comfortable and secure doing business with you.

See how one of our clients, A Family Law Firm, has taken the time to not only fill out their contact info, but also the “Our Story” section on Facebook.

3. Choose your messaging wisely.

What works on one platform may not work on another. Where do your potential clients hang out? Where do they talk business, or go for restaurant recommendations? Generally:

* LinkedIn is more business-focused, so people are more comfortable with marketing messaging there.

* Twitter has a great search function, so you can more easily connect with prospects, and find relevant topics.

* Facebook has many communities that you can join and network in (remember, don’t be pushy!)

* Instagram and Pinterest is for visuals, not long content pieces.

By tailoring your messaging for each platform, you’ll be more likely to attract the right kind of customer.

4. Let user-generated content sell for you.

You don’t have to do all the work of social selling alone! There are so many ways to use user-generated content (UGC) to your advantage, including:

* Contests and giveaways that encourage followers to share your content, hashtags and/or messaging.

* Ratings or reviews for your product or service

* Testimonials

For example, J.Crew posts user ratings and reviews on their website, so when they post a dress or shirt on their social media account and someone clicks on through, they see other people’s votes of confidence.

Not only does user-generated content help you, but it helps your customers. Almost 80 percent of people say that UGC drives their purchasing decisions. It’s a win-win situation!

5. Try, test and try again.

Every business owner should be tracking and measuring their efforts, whether it’s a digital Newsletter push or a Google AdWords campaign. Look at your data and stats to determine what’s working and what isn’t.

Maybe people are being referred to a page on your website from your Facebook post, but they’re only spending a few seconds on it.

You need to look at why that is: is your messaging unclear? Boring? Is there a broken link? By tracking your visitors’ paths, you can see where you need to take a closer look.

Google Analytics is a free tool you can use to measure your website statistics, and there are also paid tools out there that can help you break down and understand your data.

The more you test and tighten your social media selling attempts, the better your ROI will be (and the happier your followers will be).

While social selling is different than traditional methods, it’s still about building relationships and credibility. Focus on the person behind the platform, not on converting them into a sale or guiding them down a marketing funnel. Take the time to build connections and you’ll create a community of prospects who will welcome hearing from you.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Tags: