One thing to do on social media is to write content for your posts. Posts are what keep your social media active and your audience engaged. However, it’s imperative that you have a strategy so that you can get the most out of your social media interactions.

Understand Your Customers

You need to know who your target audience is so that you can recognize what type of posts will get more traction with them. For example, some audience members will be insulted by certain types of comedy. Others will respond very well to it. Know who they are so that your posts can be targeted.

Watch Your Competition

It’s always a good idea to check out what your competition is doing in regard to social media posts. Don’t just copy what they are doing. Instead, observe whether or not the competition is getting a result or not from their actions, and note how you can do it better or differently.

Know the Goal of the Post

What action do you want your customers to take when they read the post? Do you want them to click through to read more? Do you want them to like, follow and share? You need to be clear about what you want them to do in order to get action.

Add a Relevant Image

People respond best to relevant images on social media. You can make memes and infographic using free software like Canva.com for your social media posts. A nice image, watermarked with a relevant quote will do wonders.

Write Content that Gets Attention

When you share a meme or a blog post or other type of post write content about it, and what you want your readers to do about it.

Ask Your Audience to Share

Never forget to ask your audience to share your posts. You can also invite them to take memes and infographics off your website to share. Just set up a new page that lists all the watermarked images that your audience can share.

Respond to Comments

Don’t just ignore the interaction that is happening on your social media pages. Always respond, and add comments to the discussion. Answer questions, and be kind. Even if someone is rude, don’t respond rudely. If you have to, delete the rude comment and let it go.

Writing social media posts that get a discussion going and inspire people to share and interact is an art. You’ll need to try different tactics to see what works with your particular audience. But, be sure to always have a call to action on the post so that your audience knows what to do.

If you want to get rich online, you’re going to need to scale your business at some stage. Scaling a business is the process of stepping up operations to take on more customers, more business, more assets and more staff. It is generally a slow, organically fueled process, with online businesses reinvesting profit earned in buying more websites or developing new, more expensive products, although this isn’t always the case, and with some businesses scale is required to even get things off the ground, such as social networking sites and business services like affiliate platforms.Before you can think about scaling your business, though, there are certain fundamental aspects of groundwork that must be fulfilled, to ensure you can handle expansion and can meet your obligations as they become more intense. The first thing to prepare when considering expansion is the operations side of your business. Fairly obviously, before increasing the number of customers you see or the amount of traffic to your online publishing network, you need to make sure you’re confident in your ability to execute on your promises, and you have enough man hours available to fulfill demand. For some this may mean taking on staff, while for others hiring extra freelance help may suffice. Either way, it’s crucial to make sure you’re in a position to handle demand, to avoid disappointing customers and damaging your reputation.Next, and equally as important, you need to scale your back-end support services. That includes marketing, payroll, accounting, legal, admin – all the things that take up much of your time as an online business owner that you don’t directly get paid for. Your back-end needs to be running as smoothly as can be before you consider expanding, and you might like to think about outsourcing certain aspects of these processes to other businesses to provide greater specialisation and to take the burden off your hands. Getting rid of this work load during a period of expansion is a great tip, and it’s money well spent if it allows you to concentrate on the growth of the business and the development of further expansion plans.Scaling any business, online or otherwise, requires some degree of preparation to ensure the groundwork is solid, and to avoid running into more serious problems when sales begin to increase. Building a business on weak foundations is a recipe for disaster, and it’s far easier to resolve business problems when you’re small than later down the line. By ensuring that both the delivery side and the administrative side are well organised and ready for expansion, you can give your business a better chance of survival and success through the difficult growth period.
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Microsoft Windows can get messy. It’s not (always) the operating system’s fault. You download tons of apps and files, and create new content stuff of your own, until your “Downloads” directory looks like a landfill for old content. Your desktop is so full of icons, you can’t see your pretty wallpaper. Your Start Menu looks like an app buffet. In short, your operating system is a mess, but it’s not unfixable.

We take spring cleaning very seriously at Lifehacker. Far be it from us to let an opportunity to refresh, reorganize, and declutter our homes lives pass us by. We’re also pretty psyched to hit the reset button on our tech usage, take a close look at our finances, and give the heave-ho to the day-to-day habits that have gotten a little musty. Welcome to Spring Cleaning Week, wherein we clear the cobwebs of winter and set the stage for sunny days ahead. Let’s clean things up, shall we?

There are a few free apps you can use to add some much-needed organization to your Windows world. Here are a few of our favorites:

DropIt

Screenshot: DropIt
We covered this app a long time ago, but it’s worth resurrecting. DropIt is a great utility that can help you stay organized if you’re the kind of person who dumps everything you download (or copy to your PC) into a single folder-one giant, sprawling hub that many files enter, but rarely leave.

DropIt allows you to set up a ton of different rules that fire off whenever you drag files onto the utility’s little icon. For example, you can set the app to always move image files into your primary photos folder, video files into your videos folder, and Word documents into-you guessed it-your documents folder.

That’s just the start. If you want to get more advanced, DropIt can automatically scan folders (like your Downloads folder) and apply more advanced filters to anything it finds, like automatically unzipping archives, renaming files based on your parameters, or compressing large batches of files that are otherwise taking up a bit more space than you want.

Automation is a great way to help you stay organized in Windows, and DropIt practically gives you a virtual helper at your fingertips.

digiKam

Screenshot: digiKam
If your sprawling photo library needs some serious organization but you don’t want to pay for something like Adobe Lightroom, the open-source app digiKam is a great alternative.

Use this app to sort your photos and create (or edit) metadata so you can find exactly what you’re looking for in one easy-to-access library. If you’re also a bit of a photo perfectionist, you can use digiKam to edit your regular and RAW shots to make them picture-perfect.

This app is a much better solution for organizing shots than just dumping them into arbitrary Windows folders. Your disorganized hard drive will thank you, and you’ll be much less likely to lose (or forget about) images going forward.

LaunchBox

Screenshot: LaunchBox
We’re not going to ask why you have a bunch of emulators installed on your system, and we’re going to assume that all the ROMs spread across that nightmare of a folder structure in the “Games” portion of your hard drive are completely legal. Right? Regardless, if you just spent the last day getting your nostalgia kick by downloading archives of thousands of different retro games to play on your modern-day PC, keeping these games under control is going to feel overwhelming.

We suggest grabbing LaunchBox, which is a great “game organizer” utility that allows you to quickly find and play titles in your giant library. You can tap into the app’s crowd-sourced database to pepper your titles with useful information, like release dates, genres, publishers, and images, and you can mark certain games as favorites to make theme easier to hunt down when you have a little time to kill.

LaunchBox also makes it (somewhat) easy to import games from your favorite distribution services, like Steam, Battle.net, and GoG (to name a few). If you’re the world’s biggest gamer who plays everything you can download and always grabs new titles to try from all the major services, LaunchBox is a great way to organize your games under one digital roof.

AquaSnap
Screenshot: Nurgo Software
Everyone knows Windows’ Aero Snap shortcuts, right? Hit Windows Key + one of the arrow keys on your keyboard to send your active window flying all around your screen: minimizing, opening, shrinking to fill a quarter or half of your display, and bouncing off your primary display entirely (if you have a multi-monitor setup).